Spotify has plenty of users, but not enough subscribing to Spotify Premium. We wanted to make users see the advantage of the service.
Idea: We created digital billboards for New York subway trains, where you can't go online. People could plug in to listen to Spotify's popular playlists, letting them know that only with the Premium subscription could they could take their music wherever, whenever.
Copy: Vasundhara Sharma & Imen Soltani.
Art: Hellen Stefany
